It pays to work with a professional

When thinking of a new digital signage installation, it's always tempting to consider doing the work yourself.  After all... How hard can it be?

Perhaps you should consider some of the many implications.

Liability and safety

A professional installer should have the required insurance and certification so you're covered in case there is a problem.  Beware of fly-by-night operators or craigslist ads promoting cheap installation services.

By now you've probably heard about the tragic accident that occurred in March when an airport digital signage installation fell on a family, killing a 10 year old boy.  I don't know if there was an investigation following this incident but this should be a real eye opener for anyone considering "going it alone" or relying on unqualified help for any screen installation.

Professional installations look and perform better

Digital signage installations require network cabling and close access to a 110v power source.  In many cases you will also need a sturdy bracket mounted to wall studs. Should you use WiFi or cables?  So many decisions...

It's one thing to install a flat screen TV in basement, but try hanging a digital signage screen from a restaurant's ceiling and see the complexity level rise.

A good installer can help.  They will know the proper way to mount your screen in a safe and secure way.  They will know which networking technology is best according the site's physical characteristics.

Unless you have the experience, the right equipment and the right tools, you're better off leaving it to the pros.

You get access to the best technologies

Good installers keep up with the latest technologies.  They can help you select the best video distribution system or the newest bracket for your video wall installation.  They know the difference between consumer grade equipment and more robust commercial products.  Here again, safety is job one so it doesn't pay to go cheap.

While it's true the new Android Players and Smart Screens simplify digital signage installations, it's important not to skimp on mounting hardware and installation.

What should you look for?

Qualified installers and integrators can be found through professional organisations like the Digital Signage Federation or the Digital Screenmedia Association.

It does pay to work with a professional.

photo credit: pni via photopin cc