Monday, November 24, 2014

Thinking of digital signage? Think bigger

I try and stay on top of the latest digital signage news and there have been some very interesting announcements over the past few weeks.

Here are a few...

Newest outdoor LED board in Times Square gets turned on.

This sign measures 330 feet and wraps around the front of the Marriott Marquis Hotel on Broadway making it one of the largest LED boards out there.

Aquarium invests in big screens and video wall
The Georgia Aquarium recently paired up a LED video wall with a couple of 84”, 4K screens to enhance their exhibits.  You can find out more here...

Microsoft builds video game buzz with video walls.
Another great article from Digital Signage Today describes Microsoft's use of in-store video walls to promote a new video game.

So what's with all the big screens?  

It's all about the "wow factor".  

As digital signage becomes more commonplace, it’s getting harder to cut through the clutter and grab people’s attention. That’s where big screen installations come into play.  They can help turn a boring trip to the mall into an experience.

Lower equipment costs and technological advances are making LED billboards and other large format screens more affordable for more and more businesses.

Everyone's thinking big.