The fact is, many organisations rely on more than one channel to communicate with their employees. We already have intranets, bulletin boards and digital signage. Social media is just one more tool. It's not a replacement for existing tools, it's one more piece of the puzzle.
It's important to note one of the biggest headache when launching a digital signage network is where to find good content and how to keep the information relevant and fresh.
One easy solution: Display content from the company's own intranet. This way existing content is re-purposed and made available to folks who may not have easy access to the corporate network (factory workers for example).
Adding a live data feed from the company's social media network is another excellent way to keep your staff informed on the latest news from co-workers and management. Social media is nothing more than a continuous source of current information. This is why smart digital signage operators should rely on it to feed their screens.
photo credit: occhiovivo via photopin cc
Digital display is a unique way of promoting your business. You can now show something on the screen with the use of this technology. Hope that you consider this as a powerful tool for your advertising needs.
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This is a brilliant question, for me it will not... first, because social networking has a different placement in the industry. Second, as long as we follow the proper way of maintaining a Digital signage and making its content useful and effective.
ReplyDeleteInteresting post! Thank you for sharing. Digital Signage solutions have made the it much simpler for the marketeers to communicate in a more effective way such that the information is communicated in the desired manner with much of attractiveness. Also these digital signage solutions may be interactive, which are much knowledgeable when interacted by a smart user.
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