Navori software now supports mobile digital signage applications

Digital signage software publishers are constantly looking for new and innovative uses for their products, which is "driving" (pardon the pun)  a big push into mobile applications.  With PC hardware shrinking in size and widespread access to mobile Internet via 3G and WiFi, it's a safe bet we're about to see a lot of innovation in the mobile sector.

Take for example Navori SA who recently introduced a GPS add-on for their QL digital signage software platform. With this add-on is installed on a PC running the Navori QL Player software, an operator can associate a media file to any GPS waypoint.  Media playback is triggered whenever the PC comes within range of the programmed location and by "daisy-chaining" multiple waypoints together, network operators can manage entire routes.  The process is as easy as dropping pins on a map.

Setup is easy enough.  On the vehicle side, you will need a mobile PC.  Essentially a small form factor, multimedia-capable Windows PC that can be run off a 12v DC power source.  You will also need a GPS antennae for the PC and a copy of the Navori QL Player software with the GPS module activated.  A screen is only required if you only wish to play more than audio announcements.

Once the system is fully operational, media will be triggered according to the vehicle's location.

It should also be noted the Navori QL Player software can be programmed to automatically switch between 3G and WiFi connections on the fly and you can even specify which WiFi connection to use by restricting access to a specific SSID.

Here are some potential applications:

• City buses, tour buses, subways or tram cars: Trigger audio announcements as the vehicle approaches the next stop or station.
• Taxi cabs: Play visual or audio announcements as the vehicle approaches paid advertiser's location (restaurant, retail store, bar, concert hall, etc...)

Since mobile digital signage works off GPS coordinates, you're not restricted to streets.  Perhaps one day we'll see mobile digital signage pop-up on golf courses, boat tours and other outdoor venues.

photo credit: oscar juarez via photopin cc