Using mobile marketing techniques on your digital signage screens

Audience interaction is a great way to capture your viewers attention and this is where mobile marketing comes into play.  By asking your audience to perform a simple act like sending an SMS message or entering a short code into their mobile phone, you engage them and create an immediate connection.  The reward can be a downloadable coupon or text message that can be redeemed in exchange for a rebate or other incentive.

Mobile Marketing is gaining traction for the following reasons:

1. It is easy to implement: There are many companies that offer these types of services online.  Setup is quick and in many cases you will find the cost is reasonable enough for a very small campaign.
   
2. Results can be measured immediately: Mobile marketing service providers offer statistics and online tools you can use to measure your campaign's effectiveness in real-time.
   
3. Mobile marketing is ideal for reaching younger consumers: Younger demographics have embraced this medium while older folks are getting used to the concept of receiving coupons and incentives on their mobile phones.

Consider this...  smartphone use is increasing and the public is already familiar with mobile applications so the rate of acceptance continues to grow.  This is why you should consider adding a mobile marketing component to your digital signage advertising plan.

Mobile marketing campaigns are not dependent on any specific digital signage solution technology.  In many cases, these ads can be rolled out as static images so they require very little effort on your part.

Here are a few suggestions:

• Think of one or more promotions that would benefit from an instant coupon.
  
• Check out one of the current mobile marketing agencies like BlueFire Digital, Mozeo or Trumpia.
  
• If you plan to use mobile keywords for your campaign, remember your audience will be using a smartphone keyboard so keep it short and simple.
  
• Be sure to include all the necessary information into your digital signage ad.  Leave the information on screen long enough so viewers can absorb the message and react accordingly.
  
• Consider all of the available mobile marketing technologies for your campaign.  SMS, mobile keywords, Bluetooth and QR codes are all great tools you can incorporate into your digital signage advertising plan.