A recent article published in Montreal's La Presse ties Astral Media's growing revenue to the city's crumbling infrastructure. Many of the island's access roads and bridges are going through major renovations so gridlock has been a huge problem for motorists. This has created a truly "captive" audience that Astral Media aims to reach with its growing network of LED billboards located in and around the city.
This is an audience that cannot switch channels which is great for the company's out-of-home advertising division.
Here is a link to the original article (in French).
Anyone taking advantage of gridlock in your town?
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